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Building Global Biobrands: Taking Biotechnology to Market

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Management number 233349342 Release Date 2026/06/27 List Price US$8.00 Model Number 233349342
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Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech networks. 10,000 first printing. Read more


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